Pay per click advertising (PPC) is a marketing technique that provides maximum ROI. In this advertising, you only pay if someone clicks on your advertisement that you have placed on a search engine. All major search engines – such as Google and Yahoo, show paid advertisements in one form or another. These services ensure that your advertising is affordable, well targeted and answerable.
Regardless of your business type, if you require search engine marketing, then one of the possibilities that you should consider is a PPC service. This kind of advertising plays an important role in online advertising, which helps in promoting a number of businesses. You are able to bid on keyword, which enables you to secure higher ranks on search engines. Thereafter, whenever someone clicks on your advertisement, you pay the price that you have bid for. This makes PPC advertisement an effective and affordable way of driving traffic to your website, and you will mostly pay only for results.
Following formula can be considered for a successful PPC campaign, which offers better ROI on Google adwords, MSN ad center and Yahoo overture.
Keyword Maximum Cost Per Click
Break even CPC = Value of each sale x Conversion rate / 100
Maximum Profitability
Maximum attainable profit = (Value of every sale - Minimum CPC) x Conversion rate x Monthly budget / Minimum CPC
ROI (Return on Investment)
ROI = (Value of every sale x Number of sales / Advertising cost) – 1
PPC services start with researching your business, carrying out effective analysis report, research about statistical facts on your website, and finally research thoroughly about all significant search terms for an optimal PPC campaign.
Websites are optimized in PPC services by creating landing web pages that are conventional and intended for crucial keywords. Search engine friendly (SEO) content is written so that search engine spiders such as the Google crawler can find your website and place it on the highest position, according to the relevant importance of the website.
Google PPC services are required to get appropriate visitors to the website, or to the ecommerce store, with the help of good PPC foundation. It also needs to analyze the performance of a PPC campaign with the help of a number of software, which further optimizes the PPC campaign. The ROI is given a boost by adding and deleting assured ad groups and under performing keywords.
Regardless of your business type, if you require search engine marketing, then one of the possibilities that you should consider is a PPC service. This kind of advertising plays an important role in online advertising, which helps in promoting a number of businesses. You are able to bid on keyword, which enables you to secure higher ranks on search engines. Thereafter, whenever someone clicks on your advertisement, you pay the price that you have bid for. This makes PPC advertisement an effective and affordable way of driving traffic to your website, and you will mostly pay only for results.
Following formula can be considered for a successful PPC campaign, which offers better ROI on Google adwords, MSN ad center and Yahoo overture.
Keyword Maximum Cost Per Click
Break even CPC = Value of each sale x Conversion rate / 100
Maximum Profitability
Maximum attainable profit = (Value of every sale - Minimum CPC) x Conversion rate x Monthly budget / Minimum CPC
ROI (Return on Investment)
ROI = (Value of every sale x Number of sales / Advertising cost) – 1
PPC services start with researching your business, carrying out effective analysis report, research about statistical facts on your website, and finally research thoroughly about all significant search terms for an optimal PPC campaign.
Websites are optimized in PPC services by creating landing web pages that are conventional and intended for crucial keywords. Search engine friendly (SEO) content is written so that search engine spiders such as the Google crawler can find your website and place it on the highest position, according to the relevant importance of the website.
Google PPC services are required to get appropriate visitors to the website, or to the ecommerce store, with the help of good PPC foundation. It also needs to analyze the performance of a PPC campaign with the help of a number of software, which further optimizes the PPC campaign. The ROI is given a boost by adding and deleting assured ad groups and under performing keywords.